Local Search Engine Optimization Services

A website without search engine optimization is like a car without wheels. It doesn't matter how pretty it is or how high-performance the engine, it won't get very far.

Search Engine Optimization (SEO) for a local business is not difficult to do once you understand what's involved. It just takes a lot of time and a consistent, ongoing effort. It may even be something you can do yourself with proper training.

And it's not something that you do once and your done. SEO is something that must be done continually and naturally. Google likes to see a steadily growing site with lots of backlinks that happen gradually. This means adding new optimized pages to your site and an ongoing link building process.

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On-Page and Off-Page Optimization

There are two sides to Search Engine Optimization... what you do on your site and what you to off your site. Both are important but what happens off the site, your backlink building tactics, is becoming more and more critical for high rankings on Google.

Relevancy Is The KeyGoogle Spider

Google's main criteria for ranking is relevancy. The more relevant the page is to a search phrase (keyword) the more likely Google is to rank it highly in their Search Engine Results Page (SERP). So both On-Page and Off-Page tactics involve convincing Google that a web page is very relevant to a particular phrase. Click here to learn more about How Google Works.

But What Keywords Are Best?

Every keyword phrase has demand and competition. The Demand is how many people are using that phrase to search. Competition is how many websites are already competing for that phrase.

Good SEO starts with Keyword/Market Research to determine the demand and competition for a keyword. Ideally you want to find phrases that are in the "sweet spot" and have enough demand to bring real traffic but not so much competition that you can never get on the first page of Google.

Another factor is Buying Intention. Every phrase has an implied intention. Finding keywords that imply a desire to buy or solve a particular problem, means that visitor will be more likely to buy your solution. Our research helps us to identify those important buying words.

Every Search Engine Optimization campaign we do (in fact every website we build) starts with thorough research to determine exactly how high is the mountain that needs to be climbed to get on the first page of Google.

Once we know the optimum keywords, then we build pages and optimize around those winnable phrases.

On-Page Optimization

On-Page Optimization is making sure your main keyword is positioned in the right places on a web page. There are 4-6 important places where your keyword needs to be so Google can determine how relevant that page is to that keyword phrase.

Some of these places are in the HTML code and are never seen by your site visitors. But Google sees them because they see your Source Code. Right click on any web page and choose "View Source" to see what Google sees.

So, once the Keyword Research is done then it's a matter of building each page properly. This includes putting the keyword phrase in these important locations.

And continuing to build new pages is an important part of any On-Page Optimization. Google loves to see a site growing and growing. A static site that doesn't change says "nobody's home" to Google.

Off-Page Optimization

As Google analyzes a website it not only looks for relevancy it also looks for authority. When a website has a lot of other sites that link to it, that implies that the website is an authority in that niche. The more of these Backlinks, the more Google sees that site as an authority and then ranks it highly in the SERPs. Think of each backlink as a vote for that website. The site with the most votes wins the Google election to the first page. That's why we call our services SEO Campaigns.

What Is A Backlink

A Backlink is when another website puts what's called a hyperlink on their site. When someone clicks on that link it takes them to your website and perhaps a particular page on your website.

And not all backlinks are equal. A link from a high-authority site counts more than a link from a low-authority site.

How does Google know if a site is high-authority?

Google assigns a number between 0 and 10 to every website. This number is called Page Rank after Google founder Larry Page. It determines this number by analyzing the overall "web presence" of a site. This includes how many pages on a website, and how many backlinks there are to that website. Backlinks from high Page Rank sites count more than links from low Page Rank sites.

How Do We Get Backlinks

There are many strategies for getting backlinks.

Obviously you can spend a lot of time doing all these tactics. Writing one original article and placing it on an article site can easily take an hour or more. Creating a one minute video, editing it, and submitting it to YouTube can take hours. But this is what it takes to get results and be on the first page of Google.

How Long Does It Take For SEO To Work?

For Google to find your site and index all of your pages can take a few weeks alone. Once it finds your site it will probably come back weekly so new pages are indexed relatively quickly.

Backlinks however take time.

Google must find these links on other websites and then follow them to you and then give you credit as a backlink. If those websites are only crawled weekly (or less) it make take a while before Google finds all your backlinks. Generally it takes 1-3 months before Google will improve your ranking based on your backlinks. For some high-authority sites like eZineArticles, you may see an affect in a couple of weeks.

Depends On Your Competition Too

If you are in a niche and a location where the competition is very well optimized it can take a while to get on top of them. That's why we do a thorough SEO Competition Analysis before we begin so you understand just how big of a mountain you have to climb.

Generally it takes 3-4 months to get on the 1st Page of Google if all tactics have been done diligently and your competition is not too well entrenched.

Why So Long?

Unfortunately that's just the way Google works. Google rewards sites that are in it for the long haul and show consistent growth and a growing web presence. That's why Search Engine Optimization takes time.

Search Engine Optimization Services

We offer several packages for Search Engine Optimization to meet your needs and budget.

Starter/Setup Package

Price: $750

Includes:

1. Keyword/Market Research to determine SEO Strategy and identify best keyword targets. Full Keyword Research Report included.

2. On-page optimization of up to 10 pages (additional pages $25 per page)

Includes:

3. Directory Submission to over 100 Local Directories including:

SuperPages
Yellow Pages
InfoUSA
AOL
Ask
Acxiom
CitySearch
Yelp
Insider Pages
Angies List
Kudzu
EzLocal
... and many more

4. Claiming and optimization of Google Places

SEO Education Package

3 Hour Class Customized To Your Business

Price: $250 per class (up to 5 students)

Includes:

On-Going Optimization

Includes on-going on-page and off-page optimization at a pace that will be natural to Search Engines. Includes Monthly Report.

All packages include initial research to identify best link-building partners and analysis of competition's backlinks. Ongoing rank tracking is also included and shown in the monthly report.

Good
Better
Best
Price
$495/month
$950/month
$1450/month
1. New Pages On Site
1/mo
4/mo
8/mo
2. Article Marketing
2/mo
4/mo
6/mo
3. Video Marketing
1/mo
2/mo
4/mo
4. Authority Building
1/mo
2/mo
4/mo

Description

1. New Pages: Creation of original optimized article/page and placement on site/blog. This includes research and copywriting.

2. Article Marketing: Creation of original article and syndication to article marketing sites. Each article should result in 25-50 backlinks.

3. Video Marketing: Creation of original 30/60 second video. Video may be business card style, Power Point Slideshow, or testimonials. Placement of video on site and on 4-5 video sites.

4. Authority Building: Participation in high-level niche groups by writing helpful posts. This is to position your site as an authority in your niche.

» Click here to arrange a consultation to discuss your specific needs

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About MeRick Hart local online marketing advisor

Hi I'm Rick Hart. I'm a professional online marketer. I help people succeed online with website design, search engine optimization, and online promotion of their websites.

I've been in marketing for over 30 years. Most of that time I was a freelance graphic designer but since 2005 I've been specializing in online marketing.

My first job in online marketing was as an Affiliate Manager. If you don't know what that is don't worry. Basically I helped companies market their products online through an affiliate program. You can learn more at my affiliate marketing website if you like.

I continued to learn the details of online marketing and since 2008 I've been offering my services as an online marketing consultant to many individuals and companies who want to improve their online marketing.

There are a lot of ways to meet new customers online. It all starts with "meeting people where they are now" in the search engines or on social media sites. How you do that is where I come in. I can help you...

• Build a website

• Get that website on the first page of Google

• Do Pay Per Click (AdWords)

• Create Your Sales Funnel so you move people to choose you and give you a call

• Create a Social Media presence to drive new customers to your website

If you're new to Online Marketing and want to learn the basics, please visit my Online Marketing Primer. It will give you the 10,000 foot view of how it all works.

If you'd like to arrange a free 30-minute personal consultation contact me here.

I look forward to helping you take advantage of the "best form of marketing ever invented" and finding new customers online.

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Clearwater Website Design is a full-service website design and optmization company.

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About Us...

We are a local website design firm that specializes in not only building websites but making sure they succeed. We focus on both pleasing the Search Engines to get traffic and pleasing your visitors to move them to your Most Wanted Response. You MUST do both to succeed.

Areas We Serve...

We serve all of the Tampa Bay Florida area including Clearwater, St. Petersburg, Largo, Dunedin, Palm Harbor, Tampa, and Oldsmar. You can reach us by phone at 727-791-3848 or by email by clicking here.