How To Get On The First Page Of Google
If you have your own website, and even if that site has been optimized for the Search Engines, then you know how hard it is to get on the first page of Google. The tactics for getting to that coveted location take time and a strong understanding of how Google works.
And getting on that first page is critical to your success. If you are on page 2 you might as well be on page 200.
A website without Search Engine Optimization is like a car without wheels. It doesn't matter how good it looks, or how powerful the engine, it still won't get very far.
Here's the main tactics for Search Engine Optimization...
- Research the best keywords to use on your website. You want keyphrases that have enough demand in the search engines to get traffic but not too much competition from other websites
- Build your site with those keyphrases in the correct "on page" locations so that Google can understand what each page on your site is about.
- Get hundreds of "backlinks" from other sites so that Google will give you a solid PageRank. Backlinks help convince Google that your site has "authority" and is valuable to other websites.
- Continue to add pages to your site and get more backlinks so that Google will know that your in it for the long haul. This is what Google is looking for. A site that grows naturally and continually offers high quality information.
But ultimately the most important thing is to...
- Create high-quality content that is helpful and valuable to people in your market segment.
Yes as Google, and other search engines get smarter, they will be judging your website just as a real person would... by deciding whether it is truly helpful... or not.
This Is What Search Engine Optimzation Is All About
Yes it takes time and an ongoing effort to get on the first page with SEO. But it is doable. Plan on 4-6 months to get to the first page if you do all the right things.
And after you get there you still must continue your optimization to stay there. But it's a lot easier to stay there once you make it. And each month you'll be getting more and more visitors to your site and that means more and more customers.
An Easier Way To Get On The First Page
What if you could get on the first page of Google in days instead of months (or years)? With Google AdWords it's possible to appear on the first page of Google that quickly.
What Is Google AdWords
Google provides a way for any business to get on the first page of Google right away. It's called AdWords. AdWords is what is called Pay Per Click.
With AdWords you buy "keywords" and pay based on the position you want your ad to appear on Google's Search Engine Results Page (SERP). The more you are willing to pay the higher position your ad will show at.
Here's how it works...
- Choose keywords that you want to bid on.
- Choose the bid price you want to pay for that keyword.
- Every time someone clicks on your ad you pay Google that bid price.
- That click is then sent to whatever landing page you choose.
Now here's where Pay Per Click gets tricky.
Sometimes to get the top position for a keyword you can spend several dollars each time someone clicks on your ad. For some very competitive markets clicks can cost as much as $20 to $50 apiece. So monitoring and managing your campaign is critical to getting the return on your investment. Other wise you could spend a lot of money fast with poor results.
Actually your bid price is determined by something called your Quality Score. Your Quality Score is based on a combination of
- Bid price,
- Click through rate (the effectiveness of your ad)
- The quality of your landing page.
To pay the lowest price for your keywords you must understand keywords, how to write good ad copy, and how to determine your Return On Investment (ROI) for your campaign. Without the proper skills and monitoring it's easy to spend hundreds of dollars per day on keywords that don't translate into sales.
So SEO or Pay Per Click?
Each tactic has pluses and minuses.
SEO takes time and an ongoing effort but the traffic is free and continues even if you stop your optimization.
PPC is fast and can be very targeted but once you stop paying the traffic stops too.
The best way to go is to use both strategies.
As you wait for your Search Engine Optimization to kick in do some Pay Per Click to jump start your traffic and get some customers right away. Once your SEO kicks in you can cut back or stop your PPC and continue to get new customers.