Local Online Marketing - The Time Is Right

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If you're a small business then you need to advertise. The question becomes what's the best way to spend your advertising dollars... especially in a tight economy?

Some of the choices include...

My New E-Book Is FREE

Turning Visitors Into CustomersFor a limited time you can get my book Turning Visitors Into Customers: The Online Marketing Sales Cycle for FREE. It's like the MIssing Book in the Manual for how to do Online Marketing.

The Internet Has Arrived

The Internet has finally reached the local marketplace. Now you can take advantage of the way people search for products and services and use the best marketing channel that has ever been invented — Search Engine Marketing.

Yes, traditional forms of advertising no longer work.

Here's What a Recent Article in the New York Times Had to Say About Search Engine Marketing

“…search advertising is probably the most effective form of marketing ever invented. Because search queries telegraph a user’s intent with precision, they make it possible to match people with the right ads at the right moment. For all the billions spent on technologies that track users on the Web so marketers can pinpoint their interests, no other form of online advertising - or offline advertising, for that matter - has come close to matching the effectiveness of search ads."

» Click here to read the article

Why "Interruption Marketing" Doesn't Work

The real reason these old marketing channels don't work is people are tired of being "interrupted."

Think about it...

Newspapers, direct mail, TV advertising, all try to get people's attention while they are busy doing something else. They have to interrupt someone to provide their marketing message. How effective can that be?

That's one of the reasons people love to search online for products and services. They are in control. They get to choose what they want — and don't want — within seconds, with the click of a mouse.

If your business can "meet them where they are now" in the Search Engines, then you have a very good chance of connecting with that customer and sharing your marketing message while they are most ready to buy.

No wonder Search Engine Marketing is exploding!

And no wonder traditional forms of advertising are dying.

The Search Engine Advertising Advantage

When someone goes to Google to search for a "pizza restaurant", or a "plumber in clearwater", or to find an "oldsmar realtor," they are looking to solve their problem then and there. If they see your ad, and it offers the right solution, then you can be the one to get a new customer. That's the essence of Search Marketing's advantage.

Offline Marketing Versus Online Marketing

Because most offline marketing "interupts" people it gets ignored and is far less effective than when someone proactively searches for solutions to their "problem" themselves. With online marketing they are more committed to the solutions they find because it was their idea. What a powerful connection this offers to your prospects.

Another strong argument for Search Marketing is it has the lowest Customer Acquisition Cost of any form of advertising. Take a look at this page to learn more.

Search Advertising is a simple process that's being used more and more. Being on the first page of Google is the first step. And if you are not... well then someone else will get that customer.

So how do you get to that prized position ?

Search Marketing Options

Search Marketing offers the best "bang for your buck" when it comes to getting new customers. It's ideal because you're meeting customers at the ideal time... when they are actively looking for a solution to their problem.

But again you must be on that first page to get their attention. So how do you get there?

The choices come down to Search Engine Optimization or Pay Per Click. Both will get you on the first page of Google. And both has advantages and disadvantages. Which one is right for you?

Learn More About How The Internet Works

To learn the basics of online marketing and what is your best choice for getting new customers online just click here.

Learn More...

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Rick Hart

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About MeRick Hart local online marketing advisor

Hi I'm Rick Hart. I'm a professional online marketer. I help people succeed online with website design, search engine optimization, and online promotion of their websites.

I've been in marketing for over 30 years. Most of that time I was a freelance graphic designer but since 2005 I've been specializing in online marketing.

My first job in online marketing was as an Affiliate Manager. If you don't know what that is don't worry. Basically I helped companies market their products online through an affiliate program. You can learn more at my affiliate marketing website if you like.

I continued to learn the details of online marketing and since 2008 I've been offering my services as an online marketing consultant to many individuals and companies who want to improve their online marketing.

There are a lot of ways to meet new customers online. It all starts with "meeting people where they are now" in the search engines or on social media sites. How you do that is where I come in. I can help you...

• Build a website

• Get that website on the first page of Google

• Do Pay Per Click (AdWords)

• Create Your Sales Funnel so you move people to choose you and give you a call

• Create a Social Media presence to drive new customers to your website

If you're new to Online Marketing and want to learn the basics, please visit my Online Marketing Primer. It will give you the 10,000 foot view of how it all works.

If you'd like to arrange a free 30-minute personal consultation contact me here.

I look forward to helping you take advantage of the "best form of marketing ever invented" and finding new customers online.

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Clearwater Website Design

Clearwater Website Design is a full-service website design and optmization company.

What they provide...

» Click here to learn more about Clearwater Website Design

About Us...

We are a local website design firm that specializes in not only building websites but making sure they succeed. We focus on both pleasing the Search Engines to get traffic and pleasing your visitors to move them to your Most Wanted Response. You MUST do both to succeed.

Areas We Serve...

We serve all of the Tampa Bay Florida area including Clearwater, St. Petersburg, Largo, Dunedin, Palm Harbor, Tampa, and Oldsmar. You can reach us by phone at 727-791-3848 or by email by clicking here.